Visit Santa Barbara

When the Santa Barbara Conference & Visitors Bureau and Film Commission was about to get a new (much shorter) name, they took the opportunity to reinvigorate their brand identity as well. We dove deep into the history, culture, architecture and natural beauty of this romantic travel destination to develop a brand identity that is authentic, contemporary, flexible and works with various lines of business. The new identity was then extended across Visit Santa Barbara’s advertising, website, and brand materials throughout the country. The result is a brand identity that truly reflects the soul of Santa Barbara.

Role Concept and Design | Agency Asterix Group | Industries Travel and Hospitality | What I Did Brand Identity, Brand Guidelines and Brand Collateral